on demand webinar

Fashion Consumer Trends: 
What Social Media Tells Us About Fashion Buyer Behaviour

Joei Chan, Head of Content
James Waite, UK Marketing Manager


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Learn how social movements spread on social media and what it means for brands

Trend Identification

As certain styles become popular, brands need to move quickly to capitalise. Learn how to unearth emerging trends before they become mainstream and react effectively to increase market penetration. 

utilise consumer data

Learn what motivates your consumers through data analysis. Make better business decisions by sourcing the opinions of your customers to create more relevant, impactful content. 

Social listening & Consumer insights

Discover how to use social media listening and research to get your hands on consumer insights and access data on competitors, influencers, trends, segments and more.

About the speakers

Joei Chan
Head of Content, Linkfluence

Joei leads the global content marketing strategy at Linkfluence. Essentially, she handles everything from content planning, to branding, to lead generation, and product marketing. With 5 years of experience in the digital marketing and social listening space, Joei is passionate about discovering new approaches to better understand and leverage the customer voice in all areas of business.  

You can find her work on Business2Community, SocialMediaToday, Convince&Convert blog, HubSpot blog, among other marketing publications and blogs. 

James Waite
UK Marketing Manager, Linkfluence

As the UK Marketing Manager, James oversees the full marketing mix for the region. From content planning, event management, SEO to social media management and everything in between, no two days are ever the same. 
With 6 years’ experience, predominantly on the digital side, James’ passion lies in data analysis and understanding consumer behaviour by utilising the latest technology on the market. 


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