As certain styles become popular, brands need to move quickly to capitalise. Learn how to unearth emerging trends before they become mainstream and react effectively to increase market penetration.
Joei leads the global content marketing strategy at Linkfluence. Essentially, she handles everything from content planning, to branding, to lead generation, and product marketing. With 5 years of experience in the digital marketing and social listening space, Joei is passionate about discovering new approaches to better understand and leverage the customer voice in all areas of business.
You can find her work on Business2Community, SocialMediaToday, Convince&Convert blog, HubSpot blog, among other marketing publications and blogs.
As the UK Marketing Manager, James oversees the full marketing mix for the region. From content planning, event management, SEO to social media management and everything in between, no two days are ever the same.
With 6 years’ experience, predominantly on the digital side, James’ passion lies in data analysis and understanding consumer behaviour by utilising the latest technology on the market.
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