LINKFLUENCE @ YMS 19:
Marketing to Gen Z and Millenials: How To Connect With Young consumers Beyond Simple Demographics
Millennials. They’re the generation that every brand wants to reach - but what do millennials actually care about, and how can you break through to them? In this session, Anna Dorywalska, COO of Linkfluence, shares real-life examples of how global brands stay connected to young buyers with social data.
She demonstrates how - through leveraging A.I. and human analysis - businesses can identify and analyze online communities to better understand young buyers beyond stereotypes and assumptions, and thus improve their product and marketing strategy.