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The Rise (and Fall) of the Avocado

 

The avocado is a rising superstar; but it may also turn into a falling star in the near future. By analyzing web data over the last 2 years, we discovered the causes and drivers that triggered such an impressive enthusiasm from consumers.

 

Social data also shows how the criticism towards the avocado has progressively emerged in consumers’ conversations. It helps us understand the underlying trends - dietary, health, sustainability-related and digital – that explain the rise and potential fall of the avocado.

 

Access real-time consumer data on the rise and fall of a food superstar: avocados

The Avocado: A Star on the Social Web

With over 2.4M posts over the last year, the avocado is one of the most discussed superfoods on social media.

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A Fame Explained by Consumption Trends

Our obsession with avocados goes hand in hand with the rise of "brunches," "veganism," "good fats" and other trends.
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The "Good" versus "Bad" Avocado

The rise of the avocado attracts the attention of critics on its environmental and social impacts.  

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How do consumption trends and online communities contribute to our avocado obsessions?

 

By analyzing web data over the last 2 years, we discovered the causes and drivers that triggered such an impressive enthusiasm from consumers. Social data also shows how the criticism towards the avocado has progressively emerged in consumers’ conversations. It helps us understand the underlying trends - dietary, health, sustainability-related and digital – that explain the rise and potential fall of the avocado.